Discovery Phase

Stakeholder interview questions:

• What are the business goals?
• How is your organization (or your customers) experiencing the problems?
• What do you currently have too little of (sales, profits, customers, etc.), or too much of (complaints, product returns, service calls, etc.)?
• What should this project accomplish for the business?
• What is the most critical goal of this deliverable?
• Describe a key turning point in your organization’s history.
  
• In what ways do you see the project helping you achieve your mission?

Design strategy:

This project is to improve how we are giving all information to users, build trust with them, and also attract the users to the company.
User can be every person (working professional, hobbyist, student, housewife) with or without work experience in using sewing machines. The most important thing is that users can easily find all the information about products, brands, technical support, price, buying, and delivery. The main task of the website is to give clear information to users at every moment and on every channel (PC, laptop, tablet, phone), for that reason is important to be optimized for all devices.

Competitive analytics:

Competitive Analytics is a strategy to understand the market position, learn about failures and how to avoid the weaknesses of the current website and making product more desirable.I did research of similar products comparing three websites and seen their strength and weakness.

User interview questions

Quantitative analytics:

I did a small online survey with 8 users, to note how they feel and experience when they use the current Feher website, what they need, and what they would like to see when looking for the information.